Not every brief needs a video. Matching format to channel saves budget and keeps creative systems consistent.

Use images when

You need print-ready stills, packaging comps, hero banners, or concept art. Look for resolution, orientation, and style tags.

Best image use cases

  • Website heroes and landing sections
  • Print and packaging comps
  • Pitch decks and moodboards

Use videos when

You need trailers, pitch decks, or social hooks. Preview posters and motion quality before licensing the master file.

Best video use cases

  • Product trailers and launch cuts
  • Paid social hooks and remounts
  • Event loops on screens

Use GIFs and loops when

You want lightweight motion for web, email, or UI moments. Prefer seamless loops labeled for commercial reuse.

Best GIF use cases

  • Email and landing micro-motion
  • UI empty states and onboarding
  • Lightweight social reactions

Use anime when

Your story depends on stylized characters or sequential frames for thumbnails and narrative boards.

Best anime use cases

  • Character-led thumbnails
  • Storyboard and narrative frames
  • Campaign worlds with a consistent line style

How to choose quickly

  1. Define the channel and duration of the creative
  2. Decide still vs motion vs stylized character work
  3. Filter Bobo by type, then license and resolution

Tip

Start with stills for concepting, then upgrade only the frames that need motion. That keeps spend focused.